Your Wacky New News From me, your friendly comic paranormal animal author. I’ve been so busy that I haven’t had time to tell you what I’ve been doing. Let’s correct that.
Andy Zach at his first book convention, Chabanacon
First, I’m writing my science fiction short story anthology. If you want a taste, click below for a free short story that will be in the anthology.
By the way, if you can think of a great title for a collection of funny science fiction stories, let me know! I’ll give you credit and a free autographed copy my book.
Before I became an author I managed a corporate internal website in the 90s. Now I have a full-time job writing, publishing, and promoting my books, I don’t have much time for my own web site maintenance. Let me know of any problems you find and I’ll fix them. As a thanks, I’ll send you a short story.
Breaking Wacky New News
I’ve just been dumping wild and crazy science stories and funny stuff at my Facebook page. Here are some juicy items.
“Okay Andy Zach. You got me to click. Now show me How An Indie Author Grew Sales 111% Per Year.”
At your service! First, the proof. My sales for the years 2016-2018:
Andy Zach Book Sales 2016-2018 Bubble size is percent growth.
Next, the first tip!
How An Indie Author Grew Sales 111% Per Year – The First Tip
Write and publish on a schedule. I began my first book Zombie Turkeys after I was forced into retirement in November 2015. I wrote it during November thanks to NaNoWriMo and edited myself until March. In April, I enlisted a professional editor Dori Harrell.
Zombie Turkeys audiobook cover. Click to get it!
I gave myself a deadline. The goal: publish on Halloween 2016, one year after I started. I announced the launch date and pressured my artist Sean “Fuzzy” Flanagan and editor Dori Harrell to finish by September so I could make it. Finally, I pressured myself to publish my first book and print copies on Createspace in time.
I kept it up for three years. This is the real key. Don’t give up on writing on a schedule. As soon as I published Zombie Turkeys, I started on My Undead Mother-in-law in November 2016 at NaNoWriMo. I wasn’t satisfied with my one-year performance, so I set the goal of July 31st, 2017.
My Undead Mother-in-law audiobook cover. Click to get!
I actually made it. I got my paperback books on July 25th and I had the official book launch August 4th and 5th.
Following my pattern of one book per nine months, that meant my next, Paranormal Privateers, had to be ready by the end of April. I made it at the beginning of May.
Paranormal Privateers audiobook cover. Click to get it!
And so on. February 28, 2019 is the deadline for Secret Supers, my fourth book. Look for it!
How An Indie Author Grew Sales 111% Per Year – The Second Tip
The second tip: Try things! In the words of Ms. Frizzle, “Take chances! Make mistakes! Get messy!”
How messy? How many mistakes?
Next are all the places I’ve spent money marketing. Then notice that all the bold items I consider to be failures, in that they didn’t sell any books. Italic items I consider to be successes, in that I’m sure they sold some books. Then everything else is of uncertain effectiveness. I can risk trying again or I can risk not trying. What would you do?
2016 06
Facebook ad
2016 07
Facebook ad
2016 09
Facebook ad
PO Box 10705
2016 10
Author launch cookies
Facebook ad
2016 11
Amazon ad
Chambanacon registration
Chambanacon table
Facebook ad
San Fran Design Social Media promotion
2016 12
Amazon ad
Arts Partners of Illinois
Merchant Services
2017 01
Amazon ad
International fee
Merchant Services
Nonnie’s book store
www.idns.as domain renewal
2017 02
Amazon ad
Facebook ad
Merchant Services
2017 03
Amazon ad
BookDaily promotion
Facebook ad for B&N signing
Merchant Services
2017 04
Amazon ad
Facebook ad
Merchant Services
Tornado ad
2017 05
Amazon ad
AUTHORWEEK Interview (Bloom Factor)
Facebook ad
Merchant Services
Script pipeline
Vistaprint
Vistaprint – promobox
2017 06
2017 07
Amazon ad
First Book Promo
Second Book Promo Book and Bear
Book Promo Jay Digitals
BookDaily promotion
BookDaily promotion Arcamax
Evensi
Facebook ad
Merchant Services
Vistaprint
2017 08
Amazon ad
Amazon Book to Review
Facebook ad
Merchant Services
US Postage for gift
Vistaprint
2017 09
2017 10
Amazon ad
Facebook ad
Merchant Services
NaNoMo
RyanZee marketing
Vistaprint
2017 11
Amazon ad
Merchant Services
Nevermore Publishing – winter giveaway
Nevermore Publishing – Zombie Boxset
PO Box 10705
2017 12
Amazon ad
BookDaily promotion
Facebook ad
Merchant Services
Postage to
Vistaprint
Vistaprint – business cards
2018 01
Amazon ad
Author interview
BookDaily promotion
Merchant Services
Paypal fee
Shipping cost for free book
Square card reader
2018 02
Amazon ad
BookDaily promotion
2018 03
Amazon ad
Arcamax Promotion
Best page forward
Best page forward – refund
BookDaily promotion
Goodreads Ad
Penned Con table
Shipping cost for free book
2018 04
Amazon ad
Arcamax Promotion
Author asst ticket
Facebook ads
Shipping cost for free book
2018 05
Amazon ad
Book Daily
Facebook ads
Flip loud
Leekmedia.net
RyanZee marketing
2018 06
Amazon ad
Author signature game
Book Cave
Facebook ads
Leekmedia.net
Script pipeline
2018 07
Amazon ad
Bookworm
2018 08
Amazon ad
Free book postage
2018 09
Amazon ad
Book magnet
Chambanacon
Free book postage
Video creation
2018 010
Amazon ad
Facebook ads
Free book postage
2018 011
40Billion ads
Amazon ads
BookGrow ad
BookPromo.net
DWO Media
2018 012
Amazon ads
Book Cave
Postal fee for book
2019 01
Amazon ads
If you glance through this list you’ll see many failures, more than my few successes. Yet I, as an Indie Author Grew Sales 111% Per Year.
Further, each book I wrote is actually three products: a print book, an ebook, and an audiobook. So right now I have nine books to sell, not just three. I plan to publish two books this year, which mean five more products by 2020.
So I took chances in offering many kinds of books in many kinds of channels.
How An Indie Author Grew Sales 111% Per Year – The Third Tip
It’s simple: Get Out There!
Every year and almost every month I’ve had author appearances. I’ve had promotion campaigns on Twitter and Facebook. Try promoting other authors. I have. Also, I hold cover reveal parties where I conduct games and give away prizes. Then, I go to conventions every year.
Go to book store signings every year. I’ve also tried library appearances. Then I’ve taught classes. I’ve taken writing and business classes. People have interviewed me on radio, television, and over the internet.
My biggest lesson learned so far is, I could do twice as many appearances and sell twice as many books. But I’d have less time for writing.
What’s the balance? I don’t know. Do you? Reply with the answer and if I sell books because of it, I’ll give you a book.
3 Tax Tips For Authors Business Owners and Side Hustlers From Zombie Turkeys
Here’s a blog post I wrote for Michael Dinich’s blog, “3 Tax Tips For Authors, Business Owners And Side Hustlers From Zombie Turkeys”.
Enjoy!
3 Tax Tips from Zombie Turkeys For Authors Business Owners
Zombie Lady Maximizing Tax Returns
More precisely, 3 Tax Tips from the author of Zombie Turkeys, the comic paranormal animal adventure. Turkeys, even zombie turkeys, are good at gobbling, not at taxes. So I, author Andy Zach, must step in for my paranormal animal friends.
I don’t know about you, but I start my taxes in December, finish in January, and file in February. Yes, I know that’s early, but since I usually plan to get a refund, I want to get my money as soon as possible. Since this is my third year as an author, but my fortieth year filing my own taxes (you do the math!) I thought I’d share what works for me as an author: 3 Tax Tips From Zombie Turkeys.
Public Domain 1040 image
Objections?
What??? You don’t care? You’re not an author? Well, do you pay taxes? If you do, you still might find this post useful. Otherwise, go read Zombie Turkeys!
You wonder why you should listen to the foremost paranormal animal author of comic urban fantasy, instead of say, your tax advisor? Good question! If you have a tax advisor, great! Listen to him or her. But, if you’re running on a shoestring budget, like me, and you’re cheap, like me, and want to do it yourself, then read on! Or maybe you’re the artistic type and you hate taxes and numbers.
No worry! What I will cover doesn’t involve numbers at all! It’s just the best practices I have found over thirty years of tax filing, plus four years as a Management Science major, plus three years of training for my MBA. Finally, plus two years as a published author. Also, later on I give you a free spreadsheet to track your book numbers, the same one I use for Zombie Turkeys.
My Attitude Toward Taxes
Authors Business Owners – Play the tax game and win $ – Monopoly public domain
Perhaps you view taxes and filing for taxes as slightly worse than death. Here’s a different approach: treat it as a game, like Monopoly! You go from step to step on your tax form, make sure you fulfill all the requirements, and try to keep as much of your money as possible. If you have money coming back at the end, you win!
Ass-umption
First of all, I’m assuming that you’re using IRS Form 1040 throughout, since you’re an author and you’re running a business. These steps also apply if you’re not an author or businessman. If you use the 1040 short form or the EZ form, the tips work, but you’ll need less of this information. Just follow the IRS instructions for these shorter, simpler forms then review the steps below and pick up what you need.
Authors Business Owners Tip 1: Get all your income documentation
This includes:
All your W-2 forms. These forms document your income. Everyone you work for must give you one of these by January 31st of the following year.
All your interest statements (IRS Form 1099-INT) from all the banks or credit unions where you had any money at any time during the year.
All your business income receipts for the year. You’re an author. You’ve sold books. Track every sale, the price, and the discount off retail.
All your dividend statements from all your stocks your received during the year. (IRS Form 1099-DIV) This may also include insurance companies and credit unions who sometimes give dividends to their depositors.
Any retirement payments from your IRA. (IRS Form 1099G) Yep, they’re counted as income, unless you’ve already paid taxes on them (Roth IRA). Also include any Social Security income you receive. That may be taxable. If you don’t know for sure, talk to a tax advisor.
Any unemployment payments you received during the year. This is illogical; why would one part of the government give you money and another take it away? But taxes have nothing to do with logic.
Your state income tax refund from the previous year. I know this sucks. But the Federal government taxes the tax refund as income.
Authors Business Owners Tip 2: Get All Your Expenses and Gifts
This includes:
All your charitable contributions: cash, credit/debit card receipts
Any physical gifts receipts
Include all your business expenses. Get all your credit card statements, all your checking account withdrawals, all your Paypal statements. This is a good place to note that your business should have its own bank account, checking account, credit cards, and Paypal account. You might also want to go through your business emails looking for any reference to cash. Why devote so much effort? Every dollar of expense you find reduces your income and your taxes.
Don’t forget all your tax receipts. This includes all state and local income taxes, all sales taxes or all property taxes. The Federal Government allow you to pick one or the other as a deduction. Pick the larger amount.
Finally, collect all your medical expenses. If you’re a Corporation Sole, like I am, then your medical expenses count. Perhaps you’re an LLC or a corporation. In this case you should have recorded your business medical expenses. If this is confusing, skip it and talk to a tax advisor.
Authors Business Owners Tip 3: Get a Good Tax Program
Now that you have all your documentation, use an online tax program like Turbo Tax or TaxAct and follow their instructions step-by-step until the end. I’ve used both Turbo Tax and Tax Act, so I know they’re good. I’m sure there are other good tax programs online. Do a search and check recommendations.
I had you get all the documentation first, because you produce that all year. You need to start at the beginning of the year and collect it all year. We have a simple file folder called “2018 Taxes” and put in documentation all year. Do it.
For my author business, I have email folders for expenses and revenue. I also have paper folders for each. I record all my expenses and book revenues in my Excel spreadsheet. If you’d like a copy, send me a request. I’ll send you a copy free.
You’re All Done! Except for . . .
Double and triple checking your numbers. I ensure that I’ve captured every expense and every piece of income. If you miss an expense, your taxes go up. If you miss an item of income, you can go to prison or be penalized for your missing income taxes, plus ten percent.
I go through each paper receipt, income or expense, twice. The second time I ensure the number is correctly entered in the tax program and if it is, I check the paper.
Electronically, I go through my business income and expenses and ensure the net income or loss on my spreadsheet matches that of the tax program. If not, I review the income and expense entries until I find the error.
Finally, I also count all my book copies so that my physical inventory matches my reported inventory. If it doesn’t, I review my sales and purchases until I find my error.
I just did this for Zombie Turkeys and I was tickled when the income/loss and book totals matched.
That’s all for 3 Tax Tips from Zombie Turkeys! This is author Andy Zach, signing off.
Andy Zach, the foremost comic paranormal animal author in the comic urban fantasy genre.
Andy Zach Author photo
LEGAL DISCLAIMER FOR For Authors Business Owners
“Any tax-related opinions in any part of this document or website (including any links) are not tax advice. The above is a general explanation of tax law and should not be relied upon for your individual circumstances. Tax advice cannot be provided on a general basis, and must be specifically tailored for each individual by his or her particular representative. Any user of this website should seek the advice of a competent, independent tax professional regarding that user’s particular circumstances.
In addition, any tax advice given herein (and in any attachments) is not intended or written to be used, and cannot be used, by any taxpayer for the purpose of (i) avoiding tax penalties or (ii) promoting, marketing, or recommending to another party any transaction or matter addressed therein.”